The marketing concept of the new CarbonRH+ energy drink involves, among other things, the use of an NFC digital tag to confirm the authenticity of the drink and establish a more direct relationship with the user. Due to the aluminum packaging of the product, the use of a classic, self-adhesive NFC tag stuck directly to the product was impossible. In this case, we used a self-adhesive cardboard label with a flag and an integrated NFC chip. In this configuration, the chip and antenna are oriented perpendicular to the package, which enables efficient reading of information from the medium. The point of integration of the NFC tag is additionally marked with a graphic informing about the technology used and with the message "verify product". The solution with an NFC flag label works without any problems when packing the product in bulk packaging. The flexible label adapts to the shape of the packaging. After unpacking the product, the label elastically deforms and returns to a perpendicular position. The client intends to implement our solution for three basic energy drink packaging. The first batch consists of 16,000 Original Product NFC tags. Once installed, each product will receive a secure digital identity, that meets the criteria for the EU Digital Passport and authentication.

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